Social Media & Content Manager

Are you passionate about navigating in the digital world in a rapidly growing company with a strong brand and big ambitions? And do you have success with social analytics and growth? Then please continue reading! 

The vision of Pas Normal Studios is to inspire a global cycling movement, embracing the Nordic cycling culture and lifestyle. Creating innovative designs and brand collaborations. Encourage and motivate cyclist around the world through our International Cycling Club.

The Pas Normal Studios team currently has 30 members, who are highly passionate about cycling, the brand, and the significant growth opportunity we face. The organization operates globally with own retail, wholesale, production and growing E-commerce, spanning 25+ markets across 6 continents, building international relations and developing a strong international presence. We thus focus on sustainable growth throughout Europe, Asia and North America.

The culture is informal and entrepreneurial and characterized by the company still being in the early stages of its global growth journey. We seek to maintain an action-oriented and agile team with room for a bike ride during office hours and a good laugh.

On this basis, we are strengthening the organization with several new hires. For a newly established position, we are now looking for a Social Media & Content Manager.

The Position: Social Media & Content Manager

Reporting to the Head of Marketing & Communications, you will join a small team of action-oriented and passionate marketing colleagues at Pas Normal Studios, who has the responsibility for the global marketing strategy and execution in the company.

In this position you will be fully dedicated to development of our digital channels and are thus a key part in continuing the sustainable growth trajectory of Pas Normal Studios.

Your responsibilities encompass developing and adjusting our Some communication platform in accordance with the growth of the channel and the position thus requires close collaboration with especially Sales and Ecom departments.

Furthermore, you will master SOME analytics to analyze traffic and drive reach/engagement as well as optimizing the Customer experience across all digital touchpoints.


  • Responsible for brand communication on all social media

  • Define the strategy across all social media and digital marketing touchpoints

  • Help create synergies in communication with retailer sites and social media advertising

  • Coordinate distribution of product content and activation content

  • Support the launch of new products with a focus on social media and digital marketing

  • Continue to push for new ways of doing things and recommend the path forward

  • Own our digital marketing analytics and extract data-driven recommendations that continuously improves our performance


The ideal candidate is operating successfully in the Marketing universe and passionate about driving online growth for one of the strongest and fastest growing brands in the cycling world. We are thus looking for an outstanding candidate with a well assorted and updated toolbox and 3+years of experience with driving successful digital growth within D2C from similar business environment.

In addition, you also have:

  • 3+ years of experience in consumer goods for a premium brand

  • Expert in building a brand digitally especially on social media

  • Experience with growing through content and events

  • Creative mindset and passion for storytelling

  • Design skills for content creation and copywriting experience in English

  • Strong execution skills with good strategic understanding

  • Solid experience with defining and managing initiatives to drive E-commerce top line growth D2C including CRO as well as optimising the Customer Experience across all digital touchpoints

  • Experience with managing brand engagement via activation marketing

  • Experience with internal cross-functional collaboration

  • Fluent in English - other languages are a plus

  • An educational background including minimum a bachelor’s degree

  • A genuine interest in cycling will be an advantage

Personally, you are/have:

  • Ambitious, bright and wants to make a difference in an entrepreneurial setting.

  • A structured, self-starter capable of driving projects forward in an engaging and collaborative manner.

  • Confidence and clout to build relationships across functions.

  • Comfortable working with tight deadlines and capable of managing multiple tasks simultaneously.

  • Strong analytical and project management skills.

  • Highly self-motivated - has energy and a positive mindset with a “can do”-attitude.

  • Flexible and thrive in a fast-paced, informal, and dynamic business environment.

Additional information and your application

The role will be based in Copenhagen, Denmark.

Applications are handled on an ongoing basis. Please send your application and CV as soon as possible - no later than 29th of November 2021.

All inquiries are treated confidentially. For additional information regarding the position, please contact our CEO Peter Lange at