Extended Holiday return policy. - Last order date for Christmas delivery.
A playground for the creative force of Pas Normal Studios, Karl-Oskar Olsen. T.K.O. is our signature label for artistic expression and fashion-based aesthetics.
A brand new collection of limited-edition bags and accessories for on and off-the-bike use.
The PAS Collection is our team kit. Resilient pieces for a season of transition. Moving from racing to training. From roaring peaks of intensity to riding with a goal far out on the horizon. A utilitarian assembly of items made for any weather.
The Balance collection is a foundation for movement. Functional pieces for the track, the trail and the studio shaped by a holistic view of life.
The Mechanism Collection is constructed with a race fit for unsurpassable performance on the days that matter most.
Designed with a relaxed fit for more endurance-based riding styles, the Essential Collection is built for the love of cycling.
The Off-Race Collection of casual wear delivers functionality, style, and comfort for everyday use in any environment.
The softness and complexity of the human foot connected to the bike via metal hardware. Our first collaboration with Italian cycling shoe innovator Fizik is here: the Ferox Carbon.
Gravel kit for all adventures. Tranquil deep breaths, the irregular rhythm of stones shot from the tyres. Connecting the deep greens of passing pastures with woodland and beyond.
Mechanism Pro is our search for speed solutions. A new calibre of pro cycling apparel.
The Midsummer collection is a celebration of the northern hemisphere’s summer solstice. A season for long rides. Of exploring the nature and landscape surrounding us. New perspectives on much-travelled roads and paths. Finding light and inspiration with kindred spirits.
In search of the fast groove, the Solitude collection is reborn for 2023. Updated fit and bold graphics elevates race car livery from superspeedways to the transient arenas of cycling.
Fusing aesthetics and hybrid performance. This collaborative effort with Salomon integrates products that fuses the daily routines on and off the bike. In the intersection between city and nature, performance and functionality.
The Falconer II Aero MIPS Helmet, presented in this season's favourite colourways, is a top-of-the-line helmet for fast-paced road cycling.
The limited drop of Steve Tilford Foundation Racing team kit celebrates a successful campaign from our favourite racers.
Intended Use
Cycling clothing and accessories designed for the hardest days on the bike.
Apparel and accessories suited to exploratory gravel rides and multi-day adventures.
Apparel and accessories suited for everyday riding. Commutes, social rides, casual road riding, leisure rides or longer rides where comfort is key.
Apparel and accessories suited for the changing seasons with changing temperatures.
Apparel and accessories suited to winter rides.
Cycling kits with exceptional performance for changing weather conditions.
Apparel and accessories suited to warm conditions.
Wet weather kits and outer layers to keep you protected from the elements.
Casual apparel suited to everyday life.
Essential apparel and equipment for off-the-bike strength training.
A playground for the creative force of Pas Normal Studios, Karl-Oskar Olsen. T.K.O. is our signature label for artistic expression and fashion-based aesthetics.
A brand new collection of limited-edition bags and accessories for on and off-the-bike use.
The PAS Collection is our team kit. Resilient pieces for a season of transition. Moving from racing to training. From roaring peaks of intensity to riding with a goal far out on the horizon. A utilitarian assembly of items made for any weather.
The Balance collection is a foundation for movement. Functional pieces for the track, the trail and the studio shaped by a holistic view of life.
The Mechanism Collection is constructed with a race fit for unsurpassable performance on the days that matter most.
Designed with a relaxed fit for more endurance-based riding styles, the Essential Collection is built for the love of cycling.
The Off-Race Collection of casual wear delivers functionality, style, and comfort for everyday use in any environment.
The softness and complexity of the human foot connected to the bike via metal hardware. Our first collaboration with Italian cycling shoe innovator Fizik is here: the Ferox Carbon.
Gravel kit for all adventures. Tranquil deep breaths, the irregular rhythm of stones shot from the tyres. Connecting the deep greens of passing pastures with woodland and beyond. Drawing your own lines in the landscape.
Mechanism Pro is our search for speed solutions. A new calibre of pro cycling apparel.
The Midsummer collection is a celebration of the northern hemisphere’s summer solstice. A season for long rides. Of exploring the nature and landscape surrounding us. New perspectives on much-travelled roads and paths. Finding light and inspiration with kindred spirits.
In search of the fast groove, the Solitude collection is reborn for 2023. Updated fit and bold graphics elevates race car livery from superspeedways to the transient arenas of cycling.
Designed to explore the boundaries and space between. Between exhaustion and happiness. Race and adventure.
The limited drop of Steve Tilford Foundation Racing team kit celebrates a successful campaign from our favourite racers.
Fusing aesthetics and hybrid performance. This collaborative effort with Salomon integrates products that fuses the daily routines on and off the bike. In the intersection between city and nature, performance and functionality.
The Falconer II Aero MIPS Helmet, presented in this season's favourite colourways, is a top-of-the-line helmet for fast-paced road cycling.
Intended Use
Cycling clothing and accessories designed for the hardest days on the bike.
Apparel and accessories suited to exploratory gravel rides and multi-day adventures.
Apparel and accessories suited for everyday riding. Commutes, social rides, casual road riding, leisure rides or longer rides where comfort is key.
Apparel and accessories suited for the changing seasons with changing temperatures.
Apparel and accessories suited to winter rides.
Cycling kits with exceptional performance for changing weather conditions.
Apparel and accessories suited to warm conditions.
Wet weather kits and outer layers to keep you protected from the elements.
Casual apparel suited to everyday life.
Essential apparel and equipment for off-the-bike strength training.
California, USA
Opening Hours:
Monday: 08.00-18.00
Tuesday: 08.00-18.00
Wednesday: 08.00-18.00
Thursday: 08.00-18.00
Friday: 08.00-18.00
Saturday: 08.00-18.00
Sunday: 08.00-16.00
Contact Information
799 Haight Street
San Francisco
CA 94117
+1 415 654 2661
Send us an email
Or write us on Facebook
The Pas Normal Studios San Francisco Flagship store is located in the Lower Haight Neighborhood, right on The Wiggle, one of the most well know cycling routes in San Francisco. This store offers a space to warm up after a foggy ride, weekly group rides across the famous Golden Gate Bridge, as well as our own signature coffee blend from Coffee Collective and a selection of food.
Every week we host rides from the Pas Normal Studios San Francisco Flagship Store. We have multiple rides leaving from this location heading north into Marin County to ride both gravel and road. The nearby mountain range lends to routes with 1000 feet of elevation for every 10 miles on average. Find all events and rides on our Strava page and join our events.
Interested in becoming a ride leader? Apply here!
The coffee at our Flagship Stores is an exclusive roast from Coffee Collective. They share our passion for cycling and are complimenting our growing commitment to sustainability.
Learn more about our beans and our relationsship with coffee.
Homegrown Heroes
The Bay Area is known for its coastline mountains. With the Pacific Ocean always nearby, a typical ride can have verying temperatures, humidity, foilage, rock, and road. Within minutes of the Golden Gate Bridge you can ride on dirt for hundreds of miles. The road routes wind through the valleys, and up and down the canyons giving each segment their own climate and personality. Come visit our store to talk about your next adventure.
Flagship Store
Flagship Store
Flagship Store
Flagship Store
Flagship Store