Extended Holiday return policy. - Last order date for Christmas delivery.
Embracing time spent alone. Exploring the opportunities of having nothing but the moment, the bike and your movement. What came before - whether deliberate or a result of circumstances beyond your control - is irrelevant. Inspired presence is our ultimate ambition. Solitude Late Drop.
A playground for the creative force of Pas Normal Studios, Karl-Oskar Olsen. T.K.O. is our signature label for artistic expression and fashion-based aesthetics.
A brand new collection of limited-edition bags and accessories for on and off-the-bike use.
The PAS Collection is our team kit. Resilient pieces for a season of transition. Moving from racing to training. From roaring peaks of intensity to riding with a goal far out on the horizon. A utilitarian assembly of items made for any weather.
The Balance collection is a foundation for movement. Functional pieces for the track, the trail and the studio shaped by a holistic view of life.
The Mechanism Collection is constructed with a race fit for unsurpassable performance on the days that matter most.
Designed with a relaxed fit for more endurance-based riding styles, the Essential Collection is built for the love of cycling.
The Off-Race Collection of casual wear delivers functionality, style, and comfort for everyday use in any environment.
The softness and complexity of the human foot connected to the bike via metal hardware. Our first collaboration with Italian cycling shoe innovator Fizik is here: the Ferox Carbon.
Gravel kit for all adventures. Tranquil deep breaths, the irregular rhythm of stones shot from the tyres. Connecting the deep greens of passing pastures with woodland and beyond.
Mechanism Pro is our search for speed solutions. A new calibre of pro cycling apparel.
The Midsummer collection is a celebration of the northern hemisphere’s summer solstice. A season for long rides. Of exploring the nature and landscape surrounding us. New perspectives on much-travelled roads and paths. Finding light and inspiration with kindred spirits.
Fusing aesthetics and hybrid performance. This collaborative effort with Salomon integrates products that fuses the daily routines on and off the bike. In the intersection between city and nature, performance and functionality.
The Falconer II Aero MIPS Helmet, presented in this season's favourite colourways, is a top-of-the-line helmet for fast-paced road cycling.
The limited drop of Steve Tilford Foundation Racing team kit celebrates a successful campaign from our favourite racers.
Intended Use
Cycling clothing and accessories designed for the hardest days on the bike.
Apparel and accessories suited to exploratory gravel rides and multi-day adventures.
Apparel and accessories suited for everyday riding. Commutes, social rides, casual road riding, leisure rides or longer rides where comfort is key.
Apparel and accessories suited for the changing seasons with changing temperatures.
Apparel and accessories suited to winter rides.
Cycling kits with exceptional performance for changing weather conditions.
Apparel and accessories suited to warm conditions.
Wet weather kits and outer layers to keep you protected from the elements.
Casual apparel suited to everyday life.
Essential apparel and equipment for off-the-bike strength training.
Embracing time spent alone. Exploring the opportunities of having nothing but the moment, the bike and your movement. What came before - whether deliberate or a result of circumstances beyond your control - is irrelevant. Inspired presence is our ultimate ambition. Solitude Late Drop.
A playground for the creative force of Pas Normal Studios, Karl-Oskar Olsen. T.K.O. is our signature label for artistic expression and fashion-based aesthetics.
A brand new collection of limited-edition bags and accessories for on and off-the-bike use.
The PAS Collection is our team kit. Resilient pieces for a season of transition. Moving from racing to training. From roaring peaks of intensity to riding with a goal far out on the horizon. A utilitarian assembly of items made for any weather.
The Balance collection is a foundation for movement. Functional pieces for the track, the trail and the studio shaped by a holistic view of life.
The Mechanism Collection is constructed with a race fit for unsurpassable performance on the days that matter most.
Designed with a relaxed fit for more endurance-based riding styles, the Essential Collection is built for the love of cycling.
The Off-Race Collection of casual wear delivers functionality, style, and comfort for everyday use in any environment.
The softness and complexity of the human foot connected to the bike via metal hardware. Our first collaboration with Italian cycling shoe innovator Fizik is here: the Ferox Carbon.
Gravel kit for all adventures. Tranquil deep breaths, the irregular rhythm of stones shot from the tyres. Connecting the deep greens of passing pastures with woodland and beyond. Drawing your own lines in the landscape.
Mechanism Pro is our search for speed solutions. A new calibre of pro cycling apparel.
The Midsummer collection is a celebration of the northern hemisphere’s summer solstice. A season for long rides. Of exploring the nature and landscape surrounding us. New perspectives on much-travelled roads and paths. Finding light and inspiration with kindred spirits.
Designed to explore the boundaries and space between. Between exhaustion and happiness. Race and adventure.
The limited drop of Steve Tilford Foundation Racing team kit celebrates a successful campaign from our favourite racers.
Fusing aesthetics and hybrid performance. This collaborative effort with Salomon integrates products that fuses the daily routines on and off the bike. In the intersection between city and nature, performance and functionality.
The Falconer II Aero MIPS Helmet, presented in this season's favourite colourways, is a top-of-the-line helmet for fast-paced road cycling.
Intended Use
Cycling clothing and accessories designed for the hardest days on the bike.
Apparel and accessories suited to exploratory gravel rides and multi-day adventures.
Apparel and accessories suited for everyday riding. Commutes, social rides, casual road riding, leisure rides or longer rides where comfort is key.
Apparel and accessories suited for the changing seasons with changing temperatures.
Apparel and accessories suited to winter rides.
Cycling kits with exceptional performance for changing weather conditions.
Apparel and accessories suited to warm conditions.
Wet weather kits and outer layers to keep you protected from the elements.
Casual apparel suited to everyday life.
Essential apparel and equipment for off-the-bike strength training.
We are fully aware of the ever-greater responsibility we take on with growth. While our presence increases, we can take solace in the fact that our products are becoming less impactful on a yearly basis, with constant improvements to the materials, processes and partners we work with.
Our increasing responsibility has naturally led us to work to understand the quantitative data behind this impact. Throughout 2020 and 2021 we have measured the overall Greenhouse Gas (GHG) emissions of our company. We fully understand GHG emissions are not the only impact we create, but they are a great way to understand our hotspots, and are used across the industry to benchmark environmental impact. This process has involved measuring the all reasonable practices within our business. As with most outdoor & sportswear brands, most (99%) of our impact comes from 'scope 3' activities. This impact is created from the items we design, which are then manufactured by our partners.
The Greenhouse Gas Protocol separates emissions into 3 different scopes:
Scope 1: Direct GHG emissions which occur from sources that are owned and operated by Pas Normal Studios - in our case, most of this comes from our 3 company vehicles.
Scope 2: GHG emissions occurring from the energy purchased by Pas Normal Studios. This includes electricity and heating for our own office and stores.
Scope 3: GHG emissions that occur in our value chain. This includes emissions from the production, transportation, use and disposal of items.
Ways to measure
Absolute reductions: This way of measuring looks at the raw total of emissions over a given period. It then compares these numbers to the time-frame before, irrespective of the output. We have used this method to set targets for scope 1 & 2 emissions as they are within our direct control.
Intensity-based reductions: This way takes into account the changing output of a company to measure emissions. This is more helpful when measuring a growing company, where output is increasing. We have used this method to set targets for scope 3 emissions as they are not within our direct control, and will inevitably rise as we grow as a company.
Having calculated our GHG emissions for 2020 and 2021, we could then use these numbers to set science-based reduction targets. This has been achieved through commitment to the SBTi which sets formal commitments aligned with science.
We have formally committed to reduce our absolute scope 1 and scope 2 GHG emissions 42% by 2030 from a 2020 base year, and to measure and reduce our scope 3 emissions. As of 2021 we have started work on reducing our absolute scope 1 & 2 emissions through a series of initiatives and have fully measured our scope 3 emissions. We are therefore beginning to reduce our GHG intensity to align with more ambitious goals. You can read more about our calculations and methodology here.
Our Scope 1 & 2 emissions are directly influenced by the decisions we make as a team. Some of the initiatives we have initiated include:
Powering our HQ using renewable electricity
Waste sorting system in our HQ
Powering our Store in Mallorca using renewable electricity
Powering our store in Copenhagen using renewable electricity
Using locally sourced materials in each of our global stores
Using lower-impact consumables in our stores and cafes, such as recycled tissue paper, recycled paper bags and less single-use items
Tracking company travel annually to identify and optimize emissions hotspots
In the near future we will be continuing to reduce our scope 1 & 2 emissions by:
optimizing and reducing our energy consumption in our HQ
switching to renewable energy in all our stores where possible
Our Scope 3 emissions create the majority of our total emissions. This requires extensive work and collaboration to address. We know our absolute emissions will rise in the future due to our growth as a company. We are therefore focused on reducing the intensity-based emission. This means that each product becomes less environmentally impactful; in this way we can use our growing size to improve the standard of items across the industry.
We also understand that the impact of our company extends further than GHG emissions. An array of environmental impacts occur around our company, many of which are difficult to accurately identify, track and measure.
You can read more about our scope 3 emissions here and our calculations and methodology here.