Impact & Responsibility [Wireframe]

Cycling has the potential to create lasting and meaningful positive change for communities and the environment. We have a responsibility to promote this sport in the best way possible by pushing the boundaries and making the right choices. Our aim is to become an industry leader in sustainable practices and reporting. We want to ensure that everyone involved in Pas Normal Studios is safe, healthy, and working in a responsible way.

Our mission is to provide high-end technically perfect cycling apparel, combined with visionary aesthetics through honest, fair and transparent business.

To achieve our aims, we will continue to create a positive impact on the people we work with and continue to make our products more responsibly and through more sustainable processes. We look to create a purposeful impact on the communities we interact with and on the planet we share.

Our duty spans the entire value chain: from the everyday operations of our business and the sourcing of the raw materials to the manufacturing of our products and their life-cycle. This means we must take responsibility for all our decisions: from the fabrics we choose, the events we hold, all the way through to the coffee we use in our office.

We are fully aware that the linear system of 'take-make-dispose' is highly unsuitable for the long-term health of people and the planet. We need to work towards a radical change to achieve sustainability in society and in our industry. While this radical change is not going to happen overnight, we can improve current practices to reduce our impact with our sights firmly set on long-term goals.

Recently we have been working on several initiatives such as improving packaging, working with students on collaborative projects, and providing more information about how to care for our products. We understand that these improvements are not the final answer, but we are sure that these steps taken towards improvement will have a great impact.

In the coming months we will be sharing more information about our ongoing projects and our corporate social responsibility.