***** NOTES *****

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Our Biggest Challenges

We are part of an industry with complex and deep-rooted issues. We know we cannot solve these global social and environment challenges on our own, but we understand the role we can play. We have mountains to climb to get to where we want to be.

Quantifying the impact of our entire value chain

Living up to the social and environmental standards of today, it is not enough to only account for direct emissions from stores and offices. At Pas Normal Studios, we are working to quantify the impact of our entire value chain – from water consumption in the fabrics we choose to CO2 emissions used to transport our products.

This is no easy task, but we now have a dedicated team working on our impact and responsibility plans.

You can read more about our Tools and Partnerships here.

Moving away from plastic

We utilise synthetic materials in a variety of forms, from fibers, to bottles to packaging. While these materials provide the qualities needed for high-quality, uncompromising cycling wear (and sports apparel in general), they are not a sustainable option because they are derived from non-renewable resources.

To create cycling wear in uncompromising quality with sustainable materials is likely going to be our most daunting challenge as a company.

You can read more about our Materials here.

Implementing Circularity

Most of the apparel industry is built around the linear model of ‘take-make-dispose’. In contrast, the circular model redefines growth, and focuses on the re-circulation of materials. In this way, product circularity promises multiple benefits to the environment, including reduced resource demand, reduced pollution, and reduced waste.

We would love to offer more product circularity initiatives to our customers. The biggest challenge we face involves building an ecosystem & infrastructure around product circularity. This infrastructure allows us to build bridges between the ‘use’ and the ‘reuse’ and design products to facilitate circularity. 

You can read more about our Journey here.